Categories Media & Interactive

Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities. Examples are messages on the backs of car park receipts, on hanging straps in railway carriages and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.

Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities. Examples are messages on the backs of car park receipts, on hanging straps in railway carriages and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.

In Augmented Reality, the augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. Using advanced AR technology in advertising - the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view.

A product display near a cash register or checkstand designed to encourage impulse buying, usually provided by the manufacturer or any display inside a store created to increase interest in the store's products. Can also include window displays. Must be digitally based to be submitted to this category.

A digital billboard is a billboard that creates digital images that are changed by a computer.

A digital billboard series that creates digital images that are changed by a computer. Message is promoted or revealed in a sequential set of images. Individual components of this message can also be submitted under AM04.

Advertising of a digital nature that appears inside and outside on public transport vehicles, in waiting areas, and at stations and terminals.

Advertising of a digital nature that appears inside and outside on public transport vehicles, in waiting areas, and at stations and terminals. Message is conveyed through a series of images or advertisements. Individual components of the campaign may be submitted under AM06.

Guerilla marketing refers to highly aggressive marketing practices using primarily non-traditional mediums.

Guerilla marketing refers to highly aggressive marketing practices using primarily non-traditional mediums.

A multidisciplinary approach which uses a number of marketing communication techniques in order to deliver a consistent set of messages. The aim is to achieve seamless communication with the audience. Must include more than 1 platform of communication - i.e., web, broadcast, print.

Advertising using the medium of mobile phones. All aspects of the piece will be evaluated.

Graphics designed for use on mobile phones. In this category only the graphic and not the GUI is being evaluated.

A type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.

A Web-based or downloadable game or application made on behalf of a client to specifically market a business oriented good, service or event.

A Web-based or downloadable game or application made on behalf of a client to specifically market an educational good, service or event.

A Web-based or downloadable game or application made on behalf of a client to specifically market an based good, service or event for entertainment value only.

A Web-based or downloadable game or application made on behalf of a client to specifically market a good, service or event that focuses on productivity or is utilitarian in nature.

This category does NOT judge CD/DVD packaging. Interface, audio, video, menus and all graphical/interactive elements will be judged including user accessibility.

Includes all sites related to Sales, Technical, Management & Consumer Education.

An email series promoting a single idea, product or theme. Individual emails may also be submitted under NM09.

Only one email design should be submitted. An email series should be submitted under NM08.

A user interface based on graphics (icons and pictures and menus) instead of text; uses a mouse, as well as a keyboard or touch screen, as an input device. All elements of the interface will be judged.

This category would include app icons.

An advertisement that is embedded into a website. The ad itself links to the advertiser's website – or landing page. The intent is for visitors to click on the ad and go to the advertiser's page. Ads often use animation to help draw attention to the ad. Would include any kind of branded content.

Graphics created for a video game environment.

Player interface designed specifically for the video game environment.

A video that becomes popular through the process of Internet sharing, typically through internet media sharing websites.

Entertainment programming designed specifically to be played and/or viewed in an online environment.

Website designed for "A to B" commerce.

Website designed for "B to C" commerce.

Website designed in a catalog format for the purpose of selling a product or services.

Website for non-profit, governmental, educational or political bodies. Includes foundations, museums, NGOs, universities, etc.

Website must have been created by entrant to promote own goods or services.

An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance.

Digital book or e-pub designed specifically for children.

Digital edition or e-pub of any kind of book other than a children's publication.

Catalog for a business that sells products or provides services to other businesses. A to B marketing.

Catalog for a business that sells products or provides services to directly to consumers. B to C marketing.

Magazine that covers a broad or narrow interest and is directed to the general public

Any other digital magazine publication - can be B2B, Trade, Association, etc.

An exhibition, performance, demonstration or lecture utilizing communication media directed at both the sense of sight and the sense of hearing.

Corporate films are digital files that contain video along with stills / animation to explain goals and objectives of companies and highlight the key players. They are tools for providing a valuable glimpse of a company’s infrastructure and resources, present its selection of products and services, show its successes and allow the audience to get a snapshot of the company’s activities and prospects.

Promotion of an advertising or creative firm using the medium of film or video. Piece must have been aired or broadcast between January 1, 2010 and December 31, 2010.

A visual presentation showing how something works or a presentation to an interested, i.e. targeted, audience. Entry must have been aired or broadcast between January 1, 2010 and December 31, 2010.

A television commercial for a product or service presented in the form of a short documentary. Should have been 1st aired, broadcast or streamed January 1, 2010 to December 31, 2010.

Commercials or promotions that are shown in a movie theater. Movie trailers would be included in this category.

A short film or videorecording presented by a nonprofit organization which attempts to persuade the audience to take some specific action or adopt a favorable view towards some service, institution, issue, or cause.

A presentation of a product or service created with the intention of selling to the audience.

Beginning graphics, sequences, music or images to a movie film, television production or station identification. Can include television news graphics.

A training film or video is a form of educational film – a short subject documentary movie, that provides an introduction to a topic. Both narrative documentary and dramatisation styles may be used, sometimes both in the same production. Training films and videos are made and used by the military, and civilian industry.

Can be long or short. Broadcast outlet is not specific - but must be completely animated otherwise entry must be placed in alternate Film/Video category.

A single broadcast spot targeted towards the consumer. Entry must have been broadcast between January 1, 2010 and December 31, 2010.

A series of broadcast spots targeted towards the consumer. Entry must have been broadcast between January 1, 2010 and December 31, 2010.

A single broadcast spot self-promoting a network or station. Longer than a station identification spot. Entry must have been broadcast between January 1, 2010 and December 31, 2010.

A series of broadcast spots typically self-promoting a network or station. Longer than a station identification spot. Entry must have been broadcast between January 1, 2010 and December 31, 2010.

Corporate TV production refers material commissioned primarily for a use by a company, corporation or organization. A corporate TV program is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. Corporate TV production is frequently the responsibility of a company marketing or corporate communications manager. Examples include staff training and safety, promotional/brand and financial results.

Corporate TV production refers material commissioned primarily for a use by a company, corporation or organization. A corporate TV program is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. Corporate TV production is frequently the responsibility of a company marketing or corporate communications manager. Examples include staff training and safety, promotional/brand and financial results.

Entry must have been broadcast between January 1, 2010 and December 31, 2010.

Entry must have been broadcast between January 1, 2010 and December 31, 2010.

Entry must have been broadcast between January 1, 2010 and December 31, 2010.

Entry must have been broadcast between January 1, 2010 and December 31, 2010.

Entry must have been broadcast between January 1, 2010 and December 31, 2010.

Entry must have been broadcast between January 1, 2010 and December 31, 2010.

Green Media is a television or radio entry that specifically promotes a green product, media or topic. These entries can also be entered under the more general categories if preferred.

Green Media is a television or radio entry that specifically promotes a green product, media or topic. These entries can also be entered under the more general categories if preferred.