Website B2B

Client: Buzz Image Group
Creative Firm: Buzz Image Group - Montreal, Canada
Creative Team: Maxime Landreville - Interactive Director; Gabriel Forget - Web Programmer; David St-Amant - 3D Artist; Guillaume Pelletier - 3D Artist; Bruno Blain - 3D Artist; Emmanuelle Couture - 3D Artist (Texture/Shading/Lighting)

 
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Montreal's Buzz Image Group already had the perfect name but needed an equally evocative interactive portfolio to showcase its work with "integrated media"-live production, live and 3D animation, motion graphics and postproduction. Done in-house, they report that the Web site "had to be a clear demonstration of experience with the expertise gained from typically working in television." In order to stay on track with the company's progressing needs, it was imperative that Buzz exercise a large range of flexibility in terms of the site management and of the content itself. They clearly illustrated this by creating a platform that would accommodate the different types of communications of the company, including e-mails, demo reels and online presentations, as well as the "sheer uniqueness of the creativity in store," all in a complimentary way.

"The Web site was the first experience of its kind for the company, therefore we needed to learn how to efficiently work the departments together," says Buzz when speaking about the challenge of creating an entirely new experience. "It works well for all across the divisions, but the recipe may change here and there to get there."