Client: MillerCoors/Coors Light
Creative Firm: Draftfcb Chicago - Chicago, IL, USA
Creative Team: Rob Sherlock - EVP/ Chief Creative Officer; Chuck Rudnick - EVP/ Group Creative Director; Berk Wasserman - VP/ Associate Creative Director; Todd Durston - VP/ Associate Creative Director; Brian Siedband - Copywriter; Larry Pecorella - Producer
Ever wonder if the Monday Night Football theme has words? DraftFCB Chicago gave the instantly recognizable (but wordless) instrumental a grandiose twist for Coors Light, the official NFL beer sponsor. "Throughout football history, epic highlight reel footage of warriors on the gridiron has gone hand in hand with equally epic musical tracks," notes the agency. "These sounds and images have been burned into the minds of every NFL fan." Marrying this favorite weekend pastime with its favorite beverage, the team assembled a "Rocky Mountain Men's Chorus," then arranged, recorded and mixed the vocals into the orchestrated track for a refreshing, slightly humorous audio spot that positions Coors Light as the only beer to drink while watching NFL football. Says DraftCFB: "Now when NFL fans hear those famous opening bars, they'll associate their thirst for football with the Rocky Mountain cold refreshment of Coors Light."