Photography Book Single Unit

Client: Erickson Stock
Creative Firm: Erickson Productions, Inc. - San Francisco, CA, USA
Creative Team: Jim Erickson - Director; Nicki Krinsky - Creative; Channon Cederna - Creative; Michael O'Neill - First Assistant

Looking at a stock photography Web site is akin to glimpsing infinity, with a seemingly endless collection of images for every possible use. To help bring one of the most popular themes into focus, Erickson Stock in Petaluma, California created a book with relationships front and center. "The Relationships book was designed with the intent to showcase the wide range of imagery available for sale, while still maintaining the common thread of the 'relationships' theme," says Erickson. "The message behind the book was to exemplify how every person, every thing, and every minute is related." The title supported the theme on every page with photographs painstakingly chosen from Erickson's extensive library and combined in a way to best exemplify what relationships are all about.