Logos Trademarks

Client: City of Richmond, California
Creative Firm: MOCK, the agency - Atlanta, GA, USA
Creative Team: Donald Mock - Creative Director/Art Director/Designer; Rob Broadfoot - Creative Director

Libraries have changed significantly in the last couple of decades, but their place in the community remains as necessary as ever. Atlanta design agency MOCK sought to rebrand the Richmond County Public Library with a mark that would hover in the space between familiarity and freshness: "The simple, dimensional logo speaks literally to what we all connote with libraries-books-as well as tipping its hat to the multimedia information resource that the Richmond County Public Library has become."

The selection of green suggests a sense of the new, and the library's tagline, "Find Everything," invites patrons to explore all the library has to offer and consider it a familiar place to think of in a whole new light.