Green Trademarks & Logos

Client: Greenpeace
Creative Firm: Airside - London, UK

The green of England resembles what many air travelers refer to as "flyover country." With this image in mind, London's Airside created a brand identity for Greenpeace's Airplot campaign opposing a third runway at Heathrow Airport, also in London. The modular green logos, based on the idea of fields viewed from the air, directly communicated Airplot's central strategy of purchasing land within the airport's proposed expansion zone while maintaining the concept of what Greenpeace is all about.