Collateral Material Campaign

Client: One Club China
Creative Firm: Eric Cai Design Co. - Beijing, China
Creative Team: Eric Cai Shi Wei - Creative Director/ Art Director/ Designer; Esther Tan Yan - Copywriter; Duan Lian - Illustrator 

 

 

 The international advertising award presenters The One Club have been leading educational competitions and workshops in China since 2001, and it has become one of the most important international advertising educational activities in China. In order to extend the image and create an attractive visual brand incorporating the core value of The One Show event, Beijing's Eric Cai Design Co. incorporated a variety of elements in its accompanying collateral. "We used a [stylized light] bulb as the visual element to represent the inspiration of creativity, and the strong body graphics add a more interesting and vivid atmosphere," says Cai. "The elements are extended to all the objects-instead of paper, synthetic glass goes together with artistic carvings, which make simple things [put] out endless creativity." Instructors and students from around the world proudly bring home the collateral-which includes notepads, ID cards and program covers-so long after the event, the brand continues to reach to a greater audience.