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Client: Community Day School
Creative Firm: Fitting Group  - Pittsburgh, PA, USA
Creative Team: Travis Norris - Creative Director; Andrew Ellis - Designer

 

 
 
Six million is a staggering number-so large, it must be seen to be believed. The students of Pittsburgh's Community Day School set out more than ten years ago to collect that many soda can tabs in order to illustrate the magnitude of the Holocaust and its six million Jewish victims. After a decade of perseverance and dedication, the school's project attracted the attention of an architect who promised to donate his time to design a sculpture, but the project needed money to get off the ground. To raise funds, the school approached local firm Fitting Design to put together a brochure that would generate interest and secure donations. "This entailed two things: creating a special 'voice' that would tell the story, and a look that would be full of impact, tasteful and true to the theme," says Fitting. The resulting publication, "Keeping Tabs, A Holocaust Sculpture" emerged, imploring potential donors "Don't discard the truth" and to bring life to a magnificent memorial. The sculpture, arranged in a giant Star of David, encapsulated 6,250 tabs in each of 960 glass blocks. Adds the firm: "There is no way to describe the groundwork so many children did for this project, or the eventual goal. We were just proud to be a part of it-proud to have been chosen to create this piece, proud of its powerful outcome." 

Gold Winners
Hornall Anderson Design Works
Jacob Tyler Creative Group
KNOCK inc.
Sherman Advertising/Mermaid
Seattle
San Diego
Minneapolis
New York
WA
CA
MN
NY
USA
USA
USA
USA

Silver Winners Cognetix
E-graphics communications
Hornall Anderson Design Works
LFG-group
Nesnadny + Schwartz
Sherman Advertising/Mermaid
Charleston
Tokyo
Seattle
Wuerzburg
Cleveland
New York
SC

WA
Bavaria
OH
NY
USA
Japan
USA
Germany
USA
USA

Honorable
Mention
E-graphics communications
Futura DDB d.o.o.
Hornall Anderson Design Works
Mattel, Inc.
MultiCare Health Systems
Nana Design
Primary Design, Inc.
Sherman Advertising/Mermaid
VSA Partners
Tokyo
Ljubljana
Seattle
El Segundo
Seattle
Silver Spring
Haverhill
New York
Chicago

 

WA
CA
WA
WA
MA
NY
IL

Japan
Slovenia
USA
USA
USA
USA
USA
USA
USA
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